SSRI Brand Identity Guide

The Social Science Research Institute (SSRI) is a brand that needs to be maintained and strengthened. SSRI has developed a set of identity graphics and standards for its print and online communications. The standards extend to the use of the wordmarks, logos, signature colors, type fonts and other matters that affect SSRI's visual identity. Please refer to our Brand Identity Guide to be sure you are using the SSRI logo correctly.

Web Design, Logos & Branding Guidelines

Duke has established a Style Guide to ensure that our websites have enough in common design-wise that we collectively present a cohesive look and feel.

Resource: Duke Style Guide
Resource: Approved Color Palette

Style Guide for the Written Word

Duke follows the Associated Press Stylebook for news releases and other information generated for news media and news materials distribution on the web. In order for SSRI websites to be consistent, we are extending the use of this style guide to our entire web system. The Office of News & Communications has developed an orientation to the AP Stylebook that addresses common errors found at Duke. In particular, there is a tendency to over capitalize names and titles.

Resource: Duke Language Usage

The SSRI Name and Acronym

Please use Social Science Research Institute in its entirety when referring to the institute. Please note that 'Science' is singular. The correct acronym is SSRI.

Business Cards, Letterhead, etc.

For Duke branded business cards, letterhead and envelopes, please click here to register. Be sure to have a fund code ready upon checkout.

For SSRI letterhead, please download here:
Word
PDF

SSRI Logos for Web and Print (in progress)

Social Science Research Institute (SSRI)

Print

Horizontal Logos

• Blue EPS (CMYK)
• Blue PNG (300dpi)
• Blue PDF
• Black PNG (300dpi)

Vertical Logos

• Blue EPS (CMYK)
• Blue PNG (300dpi)
• Blue PDF

Web

Horizontal Logos

• Blue PNG
• Blue SVG
• Black PNG

Vertical Logos

• Blue PNG
• Blue SVG

Affiliate and Program Logos for Print (in PDF Format)

The American Association for Gifted Children (AAGC)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

The Biodemography of Aging Research Unit (BARU)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Behavioral Science & Policy Center (BSPC)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Center for Biobehavioral Health Disparities Research (CBHDR)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Center on Globalization, Governance & Competitiveness (CGGC)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

The Duke Center for Population Health and Aging (CPHA)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Duke Initiative on Survey Methodology (DISM)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Duke Network Analysis Center (DNAC)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Duke Population Research Institute (DUPRI)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Duke Population Research Center (DPRC)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Bass Connections in Education & Human Development (EHD)

• Horizontal Logo (PDF)

The Center on Genomics, Race, Identity, Difference (GRID)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

The Interdisciplinary Behavioral Research Center (IBRC)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

Program for Advanced Research in the Social Sciences (PARISS)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

The Research on Education and Development of Youth (REDY)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)

SSRI’s Initiative on Qualitative, Ethnographic, and Mixed-Methods Research (SIQEM)

• Horizontal Logo (PDF)
• Vertical Logo (PDF)