The Social Science Research Institute (SSRI) is a brand that needs to be maintained and strengthened. SSRI has developed a set of identity graphics and standards for its print and online communications. The standards extend to the use of the wordmarks, logos, signature colors, type fonts and other matters that affect SSRI's visual identity. Please refer to our Brand Identity Guide to be sure you are using the SSRI logo correctly.
Duke has established a Style Guide to ensure that our websites have enough in common design-wise that we collectively present a cohesive look and feel.
Duke follows the Associated Press Stylebook for news releases and other information generated for news media and news materials distribution on the web. In order for SSRI websites to be consistent, we are extending the use of this style guide to our entire web system. The Office of News & Communications has developed an orientation to the AP Stylebook that addresses common errors found at Duke. In particular, there is a tendency to over capitalize names and titles.
Resource: Duke Language Usage
Please use Social Science Research Institute in its entirety when referring to the institute. Please note that 'Science' is singular. The correct acronym is SSRI.
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