SSRI Brand Identity Guide
The Social Science Research Institute (SSRI) is a brand that needs to be maintained and strengthened. SSRI has developed a set of identity graphics and standards for its print and online communications. The standards extend to the use of the wordmarks, logos, signature colors, type fonts and other matters that affect SSRI's visual identity. Please refer to our Brand Identity Guide to be sure you are using the SSRI logo correctly.
Web Design, Logos & Branding Guidelines
Duke has established a Style Guide to ensure that our websites have enough in common design-wise that we collectively present a cohesive look and feel.
Style Guide for the Written Word
Duke follows the Associated Press Stylebook for news releases and other information generated for news media and news materials distribution on the web. In order for SSRI websites to be consistent, we are extending the use of this style guide to our entire web system. The Office of News & Communications has developed an orientation to the AP Stylebook that addresses common errors found at Duke. In particular, there is a tendency to over capitalize names and titles.
Resource: Duke Language Usage
The SSRI Name and Acronym
Please use Social Science Research Institute in its entirety when referring to the institute. Please note that 'Science' is singular. The correct acronym is SSRI.
Business Cards, Letterhead, etc.
For Duke branded business cards, letterhead and envelopes, please click here to register. Be sure to have a fund code ready upon checkout.
For MIDS letterhead, please download here:
SSRI Logos for Web and Print (in progress)
Social Science Research Institute (SSRI)
Affiliate and Program Logos for Print (in PDF Format)
The American Association for Gifted Children (AAGC)
The Biodemography of Aging Research Unit (BARU)
Behavioral Science & Policy Center (BSPC)
Center for Biobehavioral Health Disparities Research (CBHDR)
Global Value Chains Center (GVCC)
The Duke Center for Population Health and Aging (CPHA)
Duke Initiative on Survey Methodology (DISM)
Duke Network Analysis Center (DNAC)
Duke Population Research Institute (DUPRI)
Duke Population Research Center (DPRC)
Bass Connections in Education & Human Development (EHD)
The Center on Genomics, Race, Identity, Difference (GRID)
The Interdisciplinary Behavioral Research Center (IBRC)
Program for Advanced Research in the Social Sciences (PARISS)
SSRI’s Initiative on Qualitative, Ethnographic, and Mixed-Methods Research (SIQEM)