Branding

Branding

SSRI Brand Identity Guide

The Social Science Research Institute (SSRI) is a brand that needs to be maintained and strengthened. SSRI has developed a set of identity graphics and standards for its print and online communications. The standards extend to the use of the wordmarks, logos, signature colors, type fonts and other matters that affect SSRI's visual identity. Please refer to our Brand Identity Guide to be sure you are using the SSRI logo correctly.

Web Design, Logos & Branding Guidelines

Duke has established a Style Guide to ensure that our websites have enough in common design-wise that we collectively present a cohesive look and feel.

Resource: Duke Style Guide
Resource: Approved Color Palette

Style Guide for the Written Word

Duke follows the Associated Press Stylebook for news releases and other information generated for news media and news materials distribution on the web. In order for SSRI websites to be consistent, we are extending the use of this style guide to our entire web system. The Office of News & Communications has developed an orientation to the AP Stylebook that addresses common errors found at Duke. In particular, there is a tendency to over capitalize names and titles.

Resource: Duke Language Usage

The SSRI Name and Acronym

Please use Social Science Research Institute in its entirety when referring to the institute. Please note that 'Science' is singular. The correct acronym is SSRI.

Business Cards, Letterhead, etc.

For Duke branded business cards, letterhead and envelopes, please click here to register. Be sure to have a fund code ready upon checkout.

For SSRI letterhead, please download here:
Word
PDF

SSRI Logos for Web and Print (in progress)

Social Science Research Institute (SSRI)

SSRI logo

Print

Horizontal Logos
Vertical Logos

Web

Horizontal Logos
Vertical Logos

Affiliate and Program Logos for Print (in PDF Format)

The American Association for Gifted Children (AAGC)

AAGC logo


The Biodemography of Aging Research Unit (BARU)

BARU logo


Behavioral Science & Policy Center (BSPC)

BSPC logo


Center for Biobehavioral Health Disparities Research (CBHDR)

logo


Global Value Chains Center (GVCC)

Duke Global Value Chains Center


The Duke Center for Population Health and Aging (CPHA)

CPHA logo


Duke Initiative on Survey Methodology (DISM)

logo


Duke Network Analysis Center (DNAC)

DNAC logo


Duke Population Research Institute (DUPRI)

DUPRI logo


Duke Population Research Center (DPRC)

DPRC logo


Bass Connections in Education & Human Development (EHD)

EHDi logo


The Center on Genomics, Race, Identity, Difference (GRID)

logo


The Interdisciplinary Behavioral Research Center (IBRC)

IBRC logo


Program for Advanced Research in the Social Sciences (PARISS)

PARISS logo


The Research on Education and Development of Youth (REDY)

 REDY logo


SSRI’s Initiative on Qualitative, Ethnographic, and Mixed-Methods Research (SIQEM)

SIQEM logo

Duke SSRI

Durham, NC 27708 | 919.681.6019

SSRI

Gross Hall, 2nd Floor
140 Science Drive
Durham, NC 27708

SSRI

Erwin Mill Building
2024 W. Main St.
Durham, NC 27705

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