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SSRI Brand Identity Guide

The Social Science Research Institute (SSRI) is a brand that needs to be maintained and strengthened. SSRI has developed a set of identity graphics and standards for its print and online communications. The standards extend to the use of the wordmarks, logos, signature colors, type fonts and other matters that affect SSRI's visual identity. Please refer to our Brand Identity Guide to be sure you are using the SSRI logo correctly.

Web Design, Logos & Branding Guidelines

Duke has established a Style Guide to ensure that our websites have enough in common design-wise that we collectively present a cohesive look and feel.

Resource: Duke Style Guide
Resource: Approved Color Palette

Style Guide for the Written Word

Duke follows the Associated Press Stylebook for news releases and other information generated for news media and news materials distribution on the web. In order for SSRI websites to be consistent, we are extending the use of this style guide to our entire web system. The Office of News & Communications has developed an orientation to the AP Stylebook that addresses common errors found at Duke. In particular, there is a tendency to over capitalize names and titles.

Resource: Duke Language Usage

The SSRI Name and Acronym

Please use Social Science Research Institute in its entirety when referring to the institute. Please note that 'Science' is singular. The correct acronym is SSRI.

Business Cards, Letterhead, etc.

For Duke branded business cards, letterhead and envelopes, please click here to register. Be sure to have a fund code ready upon checkout.

For SSRI letterhead, please download here:
Word (doc, MS Word 2004 or earlier)
Word (docx)

For MIDS letterhead, please download here:
Word (docx)

SSRI Logos for Web and Print (in progress)

Social Science Research Institute (SSRI)

SSRI logo


Horizontal Logos
Vertical Logos


Horizontal Logos
Vertical Logos

Affiliate and Program Logos for Print (in PDF Format)

The American Association for Gifted Children (AAGC)

AAGC logo

The Biodemography of Aging Research Unit (BARU)

BARU logo

Behavioral Science & Policy Center (BSPC)

BSPC logo

Center for Biobehavioral Health Disparities Research (CBHDR)


Global Value Chains Center (GVCC)

Duke Global Value Chains Center

The Duke Center for Population Health and Aging (CPHA)

CPHA logo

Duke Initiative on Survey Methodology (DISM)


Duke Network Analysis Center (DNAC)

DNAC logo

Duke Population Research Institute (DUPRI)

DUPRI logo

Duke Population Research Center (DPRC)

DPRC logo

Bass Connections in Education & Human Development (EHD)

EHDi logo

The Center on Genomics, Race, Identity, Difference (GRID)


The Interdisciplinary Behavioral Research Center (IBRC)

IBRC logo

Program for Advanced Research in the Social Sciences (PARISS)


SSRI’s Initiative on Qualitative, Ethnographic, and Mixed-Methods Research (SIQEM)

SIQEM logo


Durham, NC 27708 | 919.681.6019


Gross Hall, 2nd Floor
140 Science Drive
Durham, NC 27708


Erwin Mill Building
2024 W. Main St.
Durham, NC 27705

Social Media

Follow @dukessri on twitter