February 13 | 9:00–11:00 AM | Zoom
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Qualitative data play a critical role in social science research, offering insight into lived experiences, social processes, and meanings that cannot be captured through quantitative measures alone. From interviews and focus groups to archival work and participant observation, qualitative methods allow researchers to explore the “why” and “how” behind social phenomena.
The Qualitative Data Collection workshop provides a practical introduction to a range of qualitative research methods, helping researchers make informed decisions about how to collect, manage, and prepare qualitative data for analysis.
Why Qualitative Data Collection Matters
Strong qualitative research begins with thoughtful data collection. Choices made at this stage shape the depth, credibility, and usefulness of findings throughout a project. This workshop emphasizes how qualitative methods can help social science researchers:
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Select data collection approaches that align with their research questions and theoretical frameworks
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Understand the strengths and limitations of different qualitative methods
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Address issues of reliability, validity, and rigor in qualitative research
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Build systems for managing qualitative data efficiently and ethically
As qualitative data increasingly complement quantitative approaches and mixed methods designs, researchers benefit from a solid grounding in both methodological principles and practical tools.
What You’ll Learn
This session introduces participants to a range of commonly used qualitative research methods, including:
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In-depth interviews
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Focus groups
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Archival analysis
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Participant observation
The workshop will also cover key considerations such as methodological trade-offs, issues of reliability and validity, and best practices for organizing and managing qualitative data. In addition, participants will be introduced to the role of NVivo in qualitative data management and preparation for analysis.
Meet the Instructors
Marissa Personette
Marissa Personette has extensive experience supporting qualitative and mixed methods research across the social sciences. Her work focuses on helping researchers design rigorous studies, make strategic methodological choices, and build strong foundations for analysis.
Elena Johanson
Elena Johanson brings expertise in qualitative research methods and data management, with a particular focus on supporting researchers as they navigate the practical challenges of collecting and organizing qualitative data. She is dedicated to making qualitative methods approachable, transparent, and methodologically sound.
Register Today
Whether you are beginning a new qualitative project or refining your data collection strategy, this workshop will provide essential tools and clarity to support your research.
Qualitative Data Collection
February 13
9:00–11:00 AM
Zoom