Dan Ariely
Dan Ariely
Director of CAH
As a behavioral economist, Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. He studies a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states.
919.660.7703
Durham, NC 27708 | 919.681.6019