Dan Ariely

Dan Ariely

Director of CAH

As a behavioral economist, Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. He studies a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states.

919.660.7703
Duke SSRI

Durham, NC 27708 | 919.681.6019

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140 Science Drive
Durham, NC 27708

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Erwin Mill Building
2024 W. Main St.
Durham, NC 27705

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